DUBAI: Due to COVID-19 guidelines, Moschino’s Spring 2021 ready-to-wear show saw US designer Jeremy Scott bring his collection to life in miniature on 30-inch marionette models walking in a fashion-show film that proved to be one of the most creative non-live shows of the season.
Now, Scott has translated his puppet runway show to Moschino's latest ad campaign. For the brand's Spring 2021 ads, photographed by the iconic Steven Meisel, the bespoke puppets have been replaced by actual human models and Moschino house favorites.
Starring in the campaign is part-Palestinian model Bella Hadid, who appears in the images with strings attached to her limbs.
The 24-year-old, whose mother is Dutch and father is Palestinian, is seen donning pieces from the Italian fashion house’s most recent collection.
The model wore a lamé mini dress with a corset and a sheer skirt, accessorized with metallic heels, a coordinating coat and handbag.
Hadid featured in the collection dubbed “No Strings Attached,” alongside models Irina Shayk, Yasmin Wijnaldum, Julia Nobis and Achenrin Madit who all did their best marionette impressions.
On Monday, Hadid shared one of the shots on Instagram and, clearly delighted with the outcome, wrote: “I got body chills when I saw this morning... it never gets old (sic).”
Indeed, it’s not the first time the California-bred model has appeared in an ad campaign for Moschino.
A house muse, the model starred in the Italian brand’s Spring 2019 campaign as well as the brand’s Spring 2017 advertorial alongside her older sister, Gigi Hadid.
Scott turned to Jim Henson’s Creature Shop, the creator of the Muppets, to bring his show to life.
The designer has worked with The Jim Henson Company before — he was the first fashion designer to make clothing for Miss Piggy.
Scott sought inspiration from the Théâtre de la Mode, the touring exhibition of tiny couture creations the designers of Paris sent on the road after World War II to raise funds to save their businesses from financial ruin and to revive the crumbling fashion industry.
“I tried to look at all of this as opportunities, not obstacles,” Scott told Variety at the time. “My mantra has been from the very beginning, ‘My body may be in quarantine, but my mind isn’t.’”
