In Blink, Malcolm Gladwell revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant — in the blink of an eye — that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple, the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball and the antiquities experts who recognize a fake at a glance.
Blink reveals that great decision-makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing” — filtering the very
few factors that matter from a number of variables.
