Regional media giant MBC Group has announced that it has secured an exclusive contract between Al Arabiya News Network and MBC Media Solutions (MMS), the new in-house commercial advertising and sales unit launched in partnership with Engineer Holding Group.
MBC launched MMS earlier this year and made several key appointments, including that of Ahmed Al-Sahhaf, formerly with the Saudi Telecom Co., as CEO, and Nadim Samara, formerly with Omnicom Media Group MENA, as COO.
Waleed bin Ibrahim Al-Ibrahim, chairman of MBC Group
Now, Al Arabiya News Network has appointed MMS to exclusively sell advertisements and sponsorship across all its TV channels and digital platforms, starting in January 2021.
The new agreement will provide a unique opportunity for MMS clients with an extensive reach across multi-channel genres and platforms.
Waleed bin Ibrahim Al-Ibrahim, chairman of MBC Group, said: “As part of our commitment to provide our clients with a unique and integrated solution, we are very happy that MMS is able to add the Al Arabiya News Network — both TV and digital platforms — to its offering. This will allow our clients to enjoy a diversified audience on additional channels.”
