https://arab.news/prs6b
GCC communications agency W7Worldwide has been declared winner of the ICCO Best Technology Award for their PR campaign about COVID-19. The ICCO Global Awards saw finalists from countries all over the world, including Austria, Argentina, France, Russia, Singapore, South Africa, the UK, the UAE, and the US, compete for 30 different prizes, of which W7Worldwide was shortlisted in seven categories.
“The ICCO Best Technology Award win, places W7Worldwide firmly on the global stage alongside multinational and major agency players,” the agency said. “W7Worldwide’s vision on the outset has been to create an exemplary local communications agency of international standard in the Saudi and GCC region.”
The achievement of successfully competing against some of the biggest names in the industry is “a testament to W7Worldwide’s hard work in establishing its leading position as a prominent agency alongside the best of its peers.”
“We were impressed by W7Worldwide’s technology campaign award submission, dispelling the myths around COVID-19 and its transmission via air conditioning systems. Besides the timing and relevance of the campaign, the content creation and execution were exceptional,” said ICCO chief executive Francis Ingham.
“W7Worldwide deserves to be recognized for their proactive approach in tackling a difficult and technical issue with their ‘Step Up to Protect Saudi Citizens in COVID-19’ campaign.”
Abdulrahman Inayat, co-founder and director of W7Worldwide, said: “The team at W7Worldwide is absolutely thrilled and proud to be the first independent GCC communications agency to be awarded this prestigious international award.”
He added: “We are committed to the continued growth and professionalism in our industry, so to be receiving this endorsement from the ICCO, as the voice of public relations consultancies around the world, is an incredible milestone and accomplishment for us as an agency.”
The ICCO membership represents more than 3,000 public relations firms in 70 countries from Europe, Africa, Asia, the Middle East, the Americas, and Australasia. Entries for the ICCO awards are judged by a panel of top international PR practitioners who consider the excellence and effectiveness of PR work from across the world. W7Worldwide entered the awards to seek international recognition for its work and to demonstrate the high level of skills, creativity and knowledge in the PR and communications profession cultured within its agency and in the GCC region.