Updated 30 November 2020
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6 UAE brands to know

6 UAE brands to know

In celebration of UAE National Day, here are a few Emirati labels that have been taking the industry by storm.

  • Reemami

    Founded by Sharjah-based Reem Al-Banna in 2009, the contemporary womenswear label is known for its quirky and whimsical prints. Her pieces have been worn by Kelly Rowland and Bella Hadid, among others.

  • Twisted Roots

    Emirati-Danish designer Latifa Al-Gurg is the mind behind the Dubai-based label established in 2014. The brand takes consumers to a far-flung destination with each new collection.

  • Qasimi

    The London-based label was founded by Khalid Al-Qasimi in 2015. But after his death last year, his sister Hoor became the creative director of the eponymous brand.

  • Alia Bin Omair

    Jewelry designer Alia bin Omair mines her Emirati heritage to create regionally inspired handmade pieces in 18ct gold. In 2018, she was selected to participate in the London Design Fair.

  • Madiyah Al-Sharqi

    The designer launched her eponymous label in 2012. Her outfits have been worn by US-Colombian actress Sofia Vergara, reality TV star Khloe Kardashian and Bollywood actress Priyanka Chopra Jones.

  • Shatha Essa

    The Emirati designer launched her eponymous womenswear label — a glamorous lineup of intricately crafted, made-in-the-UAE abayas, kaftans, jalabiyas, and maxi dresses — in 2016.