Al-Jomaih and Shell Lubricating Oil Company (JOSLOC) partnered with Juffali Industrial Products Company (JIPCO), the exclusive dealer of Mercedes Benz and Fuso commercial vehicles, as a platinum sponsor for the 2020 JIPCO Driving Experience event for Mercedes Benz trucks. The event took place in Riyadh’s Nofa Resort recently.
JIPCO Driving Experience, which is one of the biggest automotive truck events in the Kingdom, offered JIPCO customers and guests firsthand driving experiences of the new range of Mercedes Benz trucks (Actros and Arocs), allowing them to discover their capabilities and safety features of the models in various driving conditions under the supervision of experienced Mercedes Benz drivers.
More than 400 JIPCO customers and guests attended technical presentations by JIPCO sales, service and spare parts teams as well as the sponsors (JOSLOC and Michelin). JOSLOC’s presentation focused on its core product portfolio for fleet customers, particularly on Shell Rimula R6 M 10W-40, a top-of-the-line fully synthetic heavy-duty diesel engine oil that is currently used in all new Mercedes Benz trucks.
Saher Hashem, chief executive of JOSLOC, said: “The importance of commercial vehicles in our lives cannot be understated, as they represent the lifeline for transportation of various commodities around the Kingdom and the region. Therefore, it is of paramount importance to ensure that these vehicles are always running smoothly with minimum downtime and mechanical issues. This can be achieved by using highly reliable and superior quality lubricating oils, such as Shell Rimula R6 M 10W-40, coupled with our leading value-added technical services that ensure peace of mind for our partners.”
He added: “We don’t view ourselves as vendors, but rather as partners who provide professional advice and support to our customers long after the transaction. This business mindset reinforces our existing and strong supply partnership with JIPCO, and Mercedes Benz commercial vehicles, which in return cements the leading status of Shell Rimula in the B2B and OEM space and translates heavily into the aftermarket.”
