DUBAI: ZEE Entertainment Enterprises has launched content brand Zindagi on its digital entertainment platform ZEE5.
As a premium brand, Zindagi will feature more than 1,000 hours of content for its global audience, mostly “handpicked real stories that are differentiated, yet universal in its storytelling and appeal, resonating strongly with consumers around the world, a statement said.
Shows range from family dramas to romance including Shehr-E-Zaat, Aunn Zara, Badi Aapa, Mastana Mahi, Main Abdul Qadir Hun, Noorpur Ki Rani, it added.
“Zindagi’s universal content has a very strong appeal, and we are excited to offer this rich & engaging content library to the users of ZEE5 across the world,” Amit Goenka, the CEO of ZEE5 Global and International Broadcast Business, said.
“We stay committed to offering an extraordinary entertainment experience to our consumers across multiple touchpoints, and we are sure that our viewers will once again embrace this widely acclaimed brand on our platform.”
