Paint manufacturer Jotun is embracing the legacy and culture of the Arab world with the launch of their latest exterior color collection. Inspired by the Arab world, the new collection, “One Color,” encompasses four main color themes — Heritage, Nostalgia, Tomorrow and Somewhere. Each of the collection themes celebrates the past, present and future of Arab culture.
Rana Khadra, color and creative manager at Jotun Middle East, India and Africa, said: “The exterior color collection is inspired by our lands, our people, our food, and our beautiful history. It is a reflection of the warmth and hospitality that play a very important role in the lives of every Arab and we at Jotun have been inspired by these pillars in the creation of our collection.”
She added: “The palette is a proud expression of the personalities and lives from the region. It is based on warm, inspiring, earthy and welcoming hues that bring what is on the inside to the outdoors.”
Complementing the vibrant color collection are two main Jotun exterior products — Jotashield ColorXtreme, an ultra-premium quality exterior paint that claims to provide the best color experience with an unparalleled resistance to dirt; and Jotashield Décor, which provides a stone finish inspired by the regionally famous Travertine Rock.
