Mikal’s is the first Saudi brand to offer dry baby cereal made with only organic ingredients. The firm was founded in 2019 by a young Saudi couple, Mawya Eshki and Tarek Khoja, who named their cereal project after their first baby Mikal.
Mothers increasingly are looking for high-quality baby cereals since the first step after breastfeeding is crucial for babies.
Mikal’s cereal has all-natural ingredients with no additives or preservatives, and is free of sugar and coloring.
The couple carried out three years of extensive research to develop the formula for their cereal — a healthy mix that allows babies to experience their first meal without the risk of an allergic reaction to gluten.
Mikal’s gluten-free cereal is made mainly of oats and dates, which are rich in natural minerals, vitamins and dietary fiber. The cereal is easy to make on the go and can be ready to consume in a single step. Simply add the measure you think your baby is willing to eat to hot water or hot milk, and mix until it has a thick, creamy, pureed texture.
Pureed fruits or honey can be added for extra taste and color.
Mikal’s cereal uses Qassim dates from local farms and is certified by the Saudi Accreditation Committee. The cereal is rich in B vitamins, vitamins A and K, folic acid and a range of minerals. A 300 gm pack of Mikal’s cereal costing SR65 ($17) will make 12-14 meals, depending on the age of the baby and quantity consumed. For more information, visit the online store: www.mikalscereal.com
