Hyundai Motor recently revealed its new concept EV “Prophecy,” the latest model to embody the company’s “Sensuous Sportiness” design identity. Like the company’s recent concept cars, its design offers clues about how future Hyundai models may look.
Concept cars allow automakers to push the boundaries of car design by exploring new ideas or styles. Traditionally, many car manufacturers have used these studies to gauge consumer reactions to radical features, while never taking them to the production line. In recent years, however, Hyundai has presented a number of concept cars that have informed the design of subsequent production models. “Prophecy” was revealed in March of this year. In sharp contrast to its predecessor 45, “Prophecy” features smooth curves and flowing lines, with virtually no sharp angles or hard edges to break the flow.
Its neo-classic shape gives a nod to the luxury cars of the 1920s and 30s, while at the same time, unique features such as pixelated lighting and aerodynamic wheels make it seem like something from the future. Its name, “Prophecy,” is a clear hint that this car is a teaser of things to come.
With its intuitive driver interface, zero-emissions powertrain, and unique air filtration system, “Prophecy” offers its passengers a pleasant, relaxing experience while at the same time protecting the environment. This can be summed up in the guiding design concept “Optimistic Futurism.”
