https://arab.news/b8h6w
- The event is organized by the Virtual Office of the General Authority for Small and Medium Enterprises (Monshaat)
- Activities consist of training sessions in various areas
RIYADH: Business Sustainability Week started on Sunday to support pioneers in the small and medium-sized enterprise sector, the Saudi Press Agency reported.
The event is organized by the Virtual Office of the General Authority for Small and Medium Enterprises (Monshaat), which aims to support the growth of the Kingdom’s SME sector by enhancing its competitiveness, encouraging an entrepreneurial culture, and supporting ambitious entrepreneurs.
The purpose of Business Sustainability Week is to facilitate the work of SME entrepreneurs, and develop their capabilities by providing them with training courses, specialized workshops, and guidance sessions to face and overcome crisis situations.
Activities consist of training sessions in various areas such as strategic planning for business sustainability, e-commerce transformation, business growth planning, design thinking, and innovating business models for new markets.
There are workshops that tackle legal aspects during crises, effective communication during crises, occupational safety in the private sector, and corporate mergers and acquisitions.
The activities also include counseling sessions on psychological resilience in times of crisis, franchising, data in e-commerce to access new markets, legal caveats related to commercial enterprises, adapting to the new market environment, and changes in consumer behavior.
Business Sustainability Week comes after Monshaat organized a Crisis Management Week, one of several events addressing issues that affect the SME sector.
Monshaat called on all SME pioneers to register and participate in Business Sustainability Week to gain expertise in overcoming crises: https://apply.monshaat.sa/index.php/292263?lang=en.
Ninety-nine percent of the Saudi private sector consists of SMEs, the secretary-general of the National Entrepreneurship Initiative Omar Bafeel said last January.
He called SMEs the "backbone" of the Saudi economy, adding that they absorbed around 70 percent of the country’s workforce.
SMEs are seen as a key part of diversifying the economy away from oil.