Reem Acra takes bridal business online amid coronavirus pandemic

Reem Acra takes bridal business online amid coronavirus pandemic
Reem Acra is offering virtual appointments for brides-to-be. (Instagram/@reemacra)
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Updated 30 March 2020
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Reem Acra takes bridal business online amid coronavirus pandemic

Reem Acra takes bridal business online amid coronavirus pandemic

DUBAI: As couples across the world postpone their summer weddings due to the coronavirus pandemic, Lebanese designer Reem Acra is trying to brighten the day of brides-to-be by offering online appointments in what could become the new norm for luxury boutiques.

The designer’s New York-based atelier is offering virtual appointments for brides currently on the lookout for the ultimate gown and took to Instagram with the news, saying: “In the wake of the challenging times, the world must come together. We continue to move forward and are confident we will come out stronger.”