Toyota Tsusho Corporation has established a Saudi Arabian wholesaler and retailer for Hino Motors, Ltd. trucks in partnership with local conglomerate Jamjoom Group. The wholesaler, Tsusho Jamjoom Trading Company (TJT), began full-scale sales activities in October as the first-ever Japanese-owned truck wholesaler in Saudi Arabia.
Saudi Arabia, one of the leading oil-producing countries in the Middle East, is pursuing Vision 2030 as its economic and social reform strategy to reduce dependence on oil production and diversify industry. Amid this reform, local truck demand continues to expand,
and currently Saudi Arabia accounts for 50 percent of the commercial vehicle market in the
Middle East.
In 1972, Toyota Tsusho began exporting Hino trucks to Saudi Arabia, partnering with Jamjoom Group, which was the local distributor. The newly established TJT combines the Jamjoom Group’s local sales network with Toyota Tsusho’s after-sales service know-how developed through its automobile business. TJT will not only enhance the sales function, but bolster total support for commercial vehicles encompassing vehicle inspection, maintenance and repair, and spare parts supply.
“As economic growth continues in Saudi Arabia, Toyota Tsusho will strive to contribute to the country’s further development through supplying Hino trucks with QDR (excellent quality, durability, and reliability), generating new jobs, and training technicians,” a statement said.