Demand for specialized videography and 4K content video services is increasing in the Kingdom, and professionals in the field are seeking higher-quality, innovative products and solutions to enable them to accurately express their creative storytelling vision. To meet this demand, Canon Middle East, a provider of imaging technologies and services, has formed a strategic partnership with First Gulf Company (FGC) to expand its professional video segment in Saudi Arabia.
With more than SR3.3 billion ($880 million) in spending earmarked for culture and media by 2020, Saudi Arabia is aiming to attract private sector investment in the development of its creative and entertainment industries. The partnership with FGC will cater to building a modern broadcast and film industry by providing professionals with the latest equipment and solutions essential to attract the investment and drive growth.
The partnership also serves the larger vision of Saudi Arabia, which aims to develop a sophisticated smart, digital infrastructure mandated by Vision 2030 to diversify the local economy, attract investors and enhance the competitiveness of the Saudi economy globally.
Partnership gives Saudi film sector push to expand
Partnership gives Saudi film sector push to expand
