Continental launches ‘Back to School’ campaign in UAE

Continental Tires has launched a “Back to School” initiative as part of its ongoing endeavor to raise safety awareness among parents and drivers. In the first week of the school year, the German tire manufacturer checked over 240 tires at Emarat Petrol Station in Dubai and shared safety tips with the drivers to help increase road safety.
To boost the enthusiasm of the drivers of the future, Continental gifted over 160 kits to students, including a backpack, baseball cap and a fun safety booklet.
This initiative comes on the back of Continental’s Vision Zero initiative — zero fatalities, zero injuries and zero accidents — and complements the brand’s successful safety campaigns with leading schools and universities in the UAE.
Founded in 1871, Continental develops technologies and services for sustainable and connected mobility of people and their goods.