Align Technology, Inc. has appointed Markus Sebastian as its senior vice president, managing director for the EMEA (Europe, Middle East and Africa) region.
The promotion follows Simon Beard’s appointment as senior vice president, managing director of the Americas region. Beard has assumed responsibilities for North American, Canadiana and Latin American markets.
Sebastian said: “I am delighted to be joining Align’s executive leadership team, and to drive the expansion of the EMEA commercial organization as the region continues to grow. We see tremendous prospects across our 44 markets, including the UAE and Saudi Arabia. I very much look forward to supporting Invisalign-trained doctors in helping them treat their patients with our technology, and to enable them to create many new beautiful smiles.”
Sebastian joined Align Technology in September 2018 and has been responsible for Align’s core Europe commercial organizations, focused on growing the orthodontist sector.
He has also served as interim general manager of the German, Austrian, Swiss and French markets.
Prior to Align, he spent more than 25 years in the health care and medical equipment industries, including as chief commercial officer for Lohmann & Rauscher, and in multiple commercial, strategic and management positions for Smith & Nephew, and Coloplast.
“Markus is an experienced leader and general manager with a proven track record in global commercial operations and sales, strategic marketing, product development, and change management processes. His deep understanding of the health care markets in EMEA, Asia Pacific, and the US is an asset to our company, and I am very pleased to have him join our executive team,” said Joe Hogan, Align CEO.
