Jeddah Season introduces new edutainment events

Jeddah Season aims to promote the city as a tourist destination, and to encourage partnerships with local businesses. (Photo/Supplied)

• LEGO Corner opened on June 19 and ran until June 25 at Mall of Arabia

JEDDAH: Jeddah Season sees Saudi Arabia host a variety of edutainment events aimed at teaching children through interactive entertainment. Four of the most recognizable edutainment brands belong, regionally, to Spacetoon, which is staging activities at three large shopping malls around the city.
The LEGO activity tests participants’ creative skills, while Discover Adventure is for those who like a challenge. Pictionary, like the famous board game on which it is based, requires one person to draw something while the rest of their team try to guess what it is within the time limit. The Barbie event, meanwhile, offers children a journey full of new experiences.
In a press release, Spacetoon said that the General Entertainment Authority (GEA) has selected “world-class edutainment events that suit the audience of the Kingdom,” which could make Jeddah a major entertainment destination this summer.
LEGO Corner opened on June 19 and ran until June 25 at Mall of Arabia. It had four sections — one for children below five, one for girls, one for boys and one for adults.
On June 27, Discovery Adventure opened at Mall of Arabia. According to a company statement, it was “the perfect opportunity for fans of quests and discovery.” It incorporated VR technology to provide “a real jungle experience,” and participants also went on a camping adventure in the woods.
The 41-day Jeddah Season features international shows and plays being presented for the first time in the Kingdom, along with street parades, art exhibits, 3-D art displays and water-based activities.
Jeddah Season aims to promote the city as a tourist destination, and to encourage partnerships with local businesses. Organizers hope to generate up to 20,000 job and volunteering opportunities for young Saudis.