Saudi luxury retailer Rubaiyat partners with Farfetch

Global technology platform for the luxury fashion industry Farfetch Limited has announced a partnership with Saudi luxury goods retailer Rubaiyat, for the retail group to join the Farfetch marketplace.
This partnership marks Rubaiyat’s first entry into e-commerce, combining Farfetch’s luxury know-how and global reach with Rubaiyat’s distribution network across Saudi Arabia.
José Neves, founder, CEO and co-chairman, Farfetch, said “We are delighted to have expanded our department store relationships with the addition of a new partner in the Middle East — Rubaiyat in Saudi Arabia.”
Christophe Penne, vice president of merchandise, Rubaiyat, said: “Adding the e-commerce channel to Rubaiyat’s retail platform is essential in order to reach out to a wider audience and improve Rubaiyat customers’ shopping experience. Therefore, we welcomed the opportunity to partner with the world’s leading global technology platform for the luxury fashion industry, Farfetch”
Founded in 1980 by Sheikh S. Abdullah Binzager, Rubaiyat is a pioneer in bringing the fashion world’s leading brand names to Saudi Arabia. Today, the Saudi retailer boasts 300 brands and a product range across menswear, womenswear and children’s wear, as well as accessories, fragrances, designer home furnishing, jewelry and watches. 
Rubaiyat exclusively represents and operates more than 50 standalone franchised boutiques throughout the Kingdom.
Edward Sabbagh, managing director, Middle East, Farfetch, said: “A year into our localized operations in the Middle East, we are very pleased to have Rubaiyat join the Farfetch platform. Through their highly curated assortment of the world’s best luxury brands, we will be able to further enhance our targeted offer for the Middle East shopper. We will also enable Rubaiyat to leverage our marketplace in order to increase their reach through our global online customer base.”