Accor enters global deal with Al-Tayyar Travel

Global hospitality group Accor and Saudi travel and tourism company Al-Tayyar Travel Group (ATG) have entered into a partnership which sees Accor give access to its entire portfolio of hotels to ATG’s customer base via its online and retail channels.
Accor will provide ATG with direct access to real-time rates and availability across Accor’s portfolio of 4,800 hotels and resorts in 100 countries worldwide.
“Our partnership with Al-Tayyar Travel Group accelerates our growth strategy by cementing our presence as a world-leading travel and lifestyle brand in the Middle East, which is an increasingly important source of core business for Accor,” said Markus Keller, senior vice president, global sales organization for Accor.
“This mutually beneficial agreement provides us with a prime opportunity to amplify awareness of our unrivaled portfolio of diverse brands and lifestyle experiences around the globe to some of the region’s most dynamic and travel-hungry consumer markets, in particular Saudi Arabia, via Al-Tayyar Travel Group’s leading brands and platforms as well as their far-reaching retail and online channels.”
Abdullah Al-Dawood, ATG CEO, said: “Accor is a global brand and connecting with them on our platform will bring thousands of well-known hotels to our travelers, giving greater choice and convenience. With over 90 million online sessions last year, we have the largest travel platform in Saudi Arabia and the Middle East, which is why hotel brands such as Accor choose us as key regional partners.”
The agreement was signed by Keller and Al-Dawood at a special ceremony, which took place at the Accor headquarters in Paris, France, and was attended by senior executives from both companies.
Al-Tayyar Travel Group has two online travel agencies (OTAs), Almosafer and Tajawal, and has the largest retail distribution networks in Saudi Arabic with over 400+ points of sale.