Clean sweep: Japanese tidying guru sparks joy on Netflix

Clean sweep: Japanese tidying guru sparks joy on Netflix
Marie Kondo at an event earlier this year. (AFP)
Updated 21 January 2019
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Clean sweep: Japanese tidying guru sparks joy on Netflix

Clean sweep: Japanese tidying guru sparks joy on Netflix

WASHINGTON: Japanese home organizing guru Marie Kondo is small in stature, but her tidying philosophy has reached stratospheric heights.

The 34-year-old’s new Netflix show, “Tidying up with Marie Kondo” — released on New Year’s Day, when everyone is keen to reinvent themselves and motivated by their resolutions — that has everyone talking.

“I love mess,” Kondo proclaims in the show, which sees her visit American homes — flanked by her interpreter — to implement her trademarked “KonMari” method.

The idea is simple — gather your things one Kondo-defined category at a time and go through them one by one, keeping only those that “spark joy,” and giving them a place in your home.

Almost overnight, Kondo has emerged as a cultural icon — she is the subject of countless viral tweets and memes, and a flurry of think pieces unpacking the show in surprising, somewhat disconcerting depth.

Her method however is not without controversy: advice to donate old books has infuriated bibliophiles on social media.