Jeddah goes bananas over Pakistan’s oranges

The campaign was organized by the consulate general of Pakistan in collaboration with Manuel Supermarket and Roomi Foods Pakistan. (Photos/Supplied)

• Promotional campaign to showcase the best of the citrus variety in Saudi’s port city
• Pakistan is the sixth largest producer of oranges in the world

ISLAMABAD: Pakistani oranges attracted a large number of Saudi customers at the inaugural event of a weeklong campaign in Jeddah that is designed to promote the best variety citrus fruits from the country.
According to an official handout circulated on Thursday, the campaign was organized by the consulate general of Pakistan in collaboration with Manuel Supermarket and Roomi Foods Pakistan.
Vice Chairman of Jeddah Chamber, Mahzan Batterjie, and Consul General of Pakistan, Shaharyar Akbar Khan, inaugurated the campaign that was also attended by leading Saudi businessmen from the food sector, diplomats, leading personalities of press and media, and the customers of the Manuel Supermarket.
Mr. Batterjie appreciated the continued efforts of the Consulate in promoting Pakistani products in the Kingdom. He also pointed out that there was a strong presence of Pakistani fruit and vegetables in the Saudi market due to the variety of produce and competitive prices.
He assured Jeddah Chamber’s support for all such initiatives by the Consulate of Pakistan to promote bilateral trade and investment.
Meanwhile, Mr. Khan said that the purpose of the event was to introduce the Pakistani Kinnow to the Saudi consumers. Being the sixth largest producer of Kinnow and oranges in the world, Pakistan has around two million tons of annual produce. He thanked for the support of all stakeholders for supporting the Consulate in Citrus Promotion in KSA.