Huawei opens first flagship store in Saudi Arabia

The official opening was attended by Deputy Governor of Investments for SAGIA Sultan Mufti, Chinese Ambassador to Saudi Arabia Li Huaxin, C-level executives from Huawei and members of the media.

Huawei Tech Investment Saudi Arabia has inaugurated its first store in the Kingdom, which opened at Riyadh Park Mall in the capital city. It is the largest store in the Middle East and Africa region. The official opening was attended by Deputy Governor of Investments for Saudi Arabian General Investment Authority (SAGIA) Sultan Mufti, Chinese Ambassador to Saudi Arabia Li Huaxin, C-level executives from Huawei and members of the media. 

Mufti said: “Huawei is a great example to all foreign companies investing in the Kingdom. They have exhausted many efforts toward providing the best that information technology and communications services has to offer, as well as contribute toward the development of the ICT infrastructure in accordance with the highest global standards for quality and security. They also work to develop our local Saudi talent through their training initiatives like the STEP program for enabling Saudi talent, which aims to train 10,000 male and female candidates by the year 2020.”

Mufti added: “We at SAGIA appreciate the role foreign investment plays and the importance of developing the ICT sector in the Kingdom through global partnerships like the partnership we have with Huawei.”  Ambassador Huaxin said: “This opening today proves Huawei’s commitment to continue providing the highest level of services to the people of Saudi Arabia. Chinese companies abroad are interested today in linking their strategy to the development of the markets they operate in. It also takes care of their social responsibility, for example, in sharing technology expertise and adopting local talent, and Huawei is certainly one of them.”

Bill Yu, vice president of Huawei Tech Investment Saudi Arabia, said: “This flagship store launches at a time in which consumers here are asking for more innovative flagship products from Huawei.”

He added: “In order to provide an advanced and classy shopping experience for our customers in Saudi Arabia, we have brought and adopted the latest retail systems in our stores in Saudi Arabia, which will provide a new experience that includes intelligent storage, online ordering, home delivery and off-site payment as well as a slew of other services which will take our customer service experience to the next level.”

Huawei is expecting its new retail system will create around 100 job opportunities and training for Saudis over the next five years. It will also hold training courses in multiple technology areas that will benefit more than 360 people a year. At the same time, it will invest over $6 million in the new retail system in Saudi Arabia over the next five years and will collaborate with its partners in the Kingdom to enhance the experience associated with retail sales in the Saudi market.