The Saudi International Motor Show (SIMS) is preparing to unveil this year’s popular makes and models at the Jeddah Center for Forums and Events from Dec.16-20.
On display will be the latest car models from leading brands from the US, Europe, Japan, Korea and China, including more than 100 new models for 2019.
Car enthusiasts will be treated to the latest gadgetry, including lights, music systems and upgrades displayed by Saudi and international companies.
The annual motor show, in its 40th year, will offer to both female and male visitors action-packed activities, such as stunt driving, drifting motorsport events and on-road experiences.
The show is organized by Jeddah based Al-Harithy Company for Exhibitions (ACE) and will be preceded by the launch of a number of new models, which will take place before the official inauguration.
Hadi Al-Harith, CEO of Al-Harithy Company for Exhibitions, said: “Over the past 40 years, SIMS, the region’s largest and longest established automotive event, consistently provides the automotive industry with a unique and unrivaled direct marketing opportunity, where exhibitors will be able to launch their new models and showcase their latest products and services to a large audience of over 100,000 potential customers.”
