With over 147 exhibitors from 19 countries, the first edition of Beautyworld Saudi Arabia 2018 will start today and run until Tuesday at the Jeddah Center for Forum and Events.
Dubbed as the largest beauty event to take place in Saudi Arabia, Beautyworld Saudi Arabia will showcase a variety of fragrances, cosmetics, skincare, hair, nails and salon supplies, machinery, packaging, raw materials, and personal care and hygiene products.
The three-day event is organized by Messe Frankfurt Middle East, in partnership with Saudi-based ACE Exhibitions, and is the fifth Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Japan West, and Japan Fukuoka).
The exhibition will also host educational seminars conducted by experts in the beauty industry.
Twenty-five leading Saudi companies are participating in the launch edition and thousands of Saudi trade buyers and beauty professionals are expected to attend the exhibition.
Beautyworld Saudi Arabia 2018 will be inaugurated on Sunday by Mazin Batterjee, vice chairman of Jeddah Chamber of Commerce and Industry (JCCI).
