The BinDawood Group’s Danube stores and Danube Online, in collaboration with the French Ministry of Agriculture, launched a French food festival to promote French food and gastronomy in the Kingdom.
The “Bon Appétit” launch was held at Danube’s flagship Nakhla store in Riyadh and was attended by the French Embassy’s Agricultural Counsellor M. Wilfrid Fousse.
The 15-day festival that runs from Sept. 26 through Oct. 10 offers multiple activities that include live cooking demonstrations by the president of the World Association of Chefs’ Societies at Hayat Mall in Riyadh on Sept. 28; at Al-Raka Mall in Alkhobar on Sept. 29; and at Red Sea Mall in Jeddah on Oct. 4.
Danube customers will also have the chance to taste French cuisines in Paris with two return tickets to Paris for three winners (total six return tickets) to be had by registering on the Danube App, as part of the ‘Bon Appétit’ festival.
Fousse said: “France and Saudi Arabia have many common interests and the love of delicious food is one of them. The ‘Bon Appétit’ campaign is a wonderful initiative to create awareness of some of France’s most well-known food brands to Saudi consumers across the Kingdom, offering them the chance to sample these wonderful French products and taste bona fide French cuisine from some of our country’s most well-known chefs.”
DanubeCo. CEO Ahmad BinDawood said: “We are proud to announce this collaboration with the French Ministry of Agriculture. As a brand, Danube has a strong legacy of sourcing and heralding world-famous food and beverage brands into the Kingdom and introducing new tastes and cuisines to our customers. The ‘Bon Appétit’ campaign will familiarize Danube customers with new tastes and the caliber of these global French brands, and even give some the chance to win trips to Paris by registering on the Danube App.”
The ‘Bon Appétit’ campaign will have a concluding event at the French Ambassador’s Residence at the end of October, where celebrity chef Maroun Chedid will be offering an exclusive French menu for the occasion. The event is open to the public and more information can be found on @BonAppetit.me.
Danube Company operates and manage the first ever hypermarket in the Kingdom that meets the demands of the rising number of consumers in Jeddah and nearby towns and cities. All supermarket branches are equipped with the latest retail technology that is designed for fast and efficient service.
In 1998, BinDawood superstores, acquired Danube Company. The acquisition created the largest number of supermarket chain in the Western Province of Saudi Arabia. Both companies maintain distinctive presence and share resources in delivering goods and services to customers. Presently, BINDAWOOD and DANUBE have a combined operation of 68 stores across the Kingdom under the management of Dr. Abdulrazzaq BinDawood and his brothers Abdul Khaliq and Khalid BinDawood.