StarzPlay partners with Pakistani cinema chain Cinepax

Maaz Sheikh, co-founder and CEO of StarzPlay.

Cinepax, a cinema chain in Pakistan, has announced a joint venture with StarzPlay, a fast growing subscription video on demand (SVOD) service in MENA, to launch “StarzPlay by Cinepax.” The new service will grant subscribers access to thousands of hours of blockbuster hits from Pakistani cinema, Hollywood and Bollywood, as well as kids’ programs.
“This landmark joint venture with Cinepax marks StarzPlay’s first launch outside the MENA region and will elevate our potential consumer reach from 350 million to over 500 million,” said Maaz Sheikh, co-founder and CEO of StarzPlay. “We’ve been looking forward to launching in Pakistan for a while; and a partnership with such a well-known name in the entertainment industry as Cinepax is the perfect way to kick off an exciting relationship with our customers in the country. This partnership will also help our studio partners in legitimizing such a heavily-pirated market.”
Arif Baigmohamad, chairman of Cinepax Group, said: “While Cinepax has a superb reputation for entertaining our Pakistani audience with an impressive supply of movies, our partnership with StarzPlay will help to strengthen our growing movie business and allow customers to livestream top content from a number of different devices. ‘StarzPlay by Cinepax’ is a compelling business opportunity to provide a high-quality StarzPlay service for both the mass and premium market segments.”