Mobily recently celebrated the expansion of its call and customer care centers in Jeddah and Dammam to accommodate the newly recruited Saudi employees. The event took place only five weeks after Mobily announced it was starting to nationalize its call centers. It was attended by Mobily Chief Customer Care Officer Ismail Al-Ghamdi and other senior officials.
“Saudization of the call centers has been our goal for some time. We have succeeded in achieving this feat in record time by the grace of Allah and due to the efforts of the Mobily team and our partners. The team worked around the clock to recruit, interview and appoint Saudi cadres. In tandem, training and preparation were taking place to provide services to our customers along with the installation of new equipment and programming to ensure optimum quality in record time,” said Al-Ghamdi.
In addition to developing the call centers and training the Saudi teams managing them, Mobily also developed and modernized its digital and self services, thus giving customers greater control flexibility.
The telecom giant also developed female call and customer care centers enabling female employees to perform their work in a comfortable environment. Twenty-five percent of the company’s call center staff is female.
Mobily said that the directives of the Communications and Information Technology Commission (CITC) as well as the company’s positive response to customer care calls within Saudi Arabia have contributed significantly to expediting the completion of the project and its implementation in record time.
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