Saudi Arabia’s biggest travel group has teamed up with Dubai tourism chiefs in a bid to attract more visitors from the Kingdom.
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Al Tayyar Travel Group, announced the partnership on Thursday with plans to implement a series of promotional strategies showcasing the emirate.
“We have a shared vision of positioning Dubai as the destination of choice for Saudi visitors, and our partnership will further support the achievement of mutual business goals,” said Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing.
“The geographical proximity of our countries and also the fact that we share the same values and cultural backgrounds, makes the GCC, especially Saudi Arabia, a core market for Dubai’s tourism industry.
Dubai wants to boost revenues from tourism which have come under pressure from a regional economic slowdown and the strong US dollar, to which the UAE dirham is pegged. That makes it more expensive to visit for tourists spending pounds, euros or other currencies that have depreciated against the dollar.
Such currency worries do not apply to tourists from other Gulf states whose currencies are also pegged to the greenback.
Online travel platforms Almosafer and tajawal, which are owned by Al Tayyar will be used to implement the new strategies.
Al Tayyar Travel Group CEO Abdullah Bin Nasser Al-Dawood, said: “Almosafer caters to the discerned needs of Arab travelers, with simple-to-use mobile applications and easy-booking services.
“With a focus on making travel accessible and smooth, whilst offering the latest secure payment options, full transparency in pricing, offers and deals, Almosafer is a go-to platform for Saudi visitors to Dubai, to help plan their family vacations, business trips, staycations and more.”
