Being a co-founder of the first Saudi caviar farm was not enough. I launched my Qamrah fashion brand to reach out to women and help them rise up with self-confidence.
My story began with a loving and inspirational entrepreneur father who believed in me, and nourished my ambitions through the provision of education and unique experiences.
Like most ambitious women, I wanted to be everything at the same time. I studied business and went on to earn a master’s degree in international law, majoring in women’s rights. I am now married to a supportive, loving husband and blessed with two sons.
At a young age, I co-founded the Al-Faris sturgeon fish farm and Caviar Court factory. I proved that women can break the glass ceiling in a male-dominated field, and earned a chief executive position during a time when that was not as acceptable as it is now.
One of the most significant challenges I faced was to cross the trading borders and export Saudi caviar to Russia. Overcoming international bureaucracies and coming up with a persuasive strategy is a unique experience that I shall never forget. It has certainly put us on the map.
A few years ago, I realized I needed to move out of my comfort zone and do more with my true passion, focusing on elevating the aspirations and executive presence of women. So, I created a platform and fashion brand through Qamrah World to empower women to find their purpose and pursue their dreams.
I remind myself and all women to own our aspirations, believe in our power to live up to our potential with confidence, and enjoy the purposeful world. We are ready to embrace ambition.
