RIYADH: The Saudi Broadcasting Corporation (SBC) has changed its English title into Saudi Broadcasting Authority (SBA), according to an announcement by its board of directors on Sunday.
The decision was reached at a meeting held recently under the chairmanship of its chairman Dr. Awwad Al-Awwad, Minister of Media, and falls in line with the media development plan adopted by the Radio and Television Corporation.
In remarks today, Dawood bin Abdulaziz Al-Shiryan, Executive President of the authority, said that the abbreviation of the new name SBA is designed to remove confusion with the recently-launched Saudi Broadcasting Channel (SBC).
The aim of the change is to develop and update the logo and the existing form and content of the broadcasting authority.
Saudi Broadcasting Corporation changes its name to Saudi Broadcasting Authority
Saudi Broadcasting Corporation changes its name to Saudi Broadcasting Authority
