Samaco Automotive Company, the dealer for Audi cars in Saudi Arabia, recently unveiled Audi A8 L in Riyadh in the presence of customers, local business leaders and Audi fans.
The A8 L model is being marketed as the future of the luxury sedan. Now in its fourth generation, the Audi A8 L embodies the concept of a new design language.
Mohammed Rafah, CEO of Samaco Automotive Company, said: “The future of the automotive industry and its advanced technology starts here. The new A8 L is not only a new model in terms of technology, design, performance and comfort, it defines a whole new concept for design and driving potential in the automotive industry...”
He added: “We at Samaco Automotive Company and our partners at Audi Middle East, are committed to offering cars that lead the way in innovation for the driving enjoyment, safety and comfort of our customers.”
Sheikh Alsharbatly, chairman of Samaco, announced new investments in facilities for the brand with the Four Rings, specifically in Riyadh.
The Audi A8 L is stylistically defining. The front end with the wide, upright single-frame grille and the fluid, muscular body symbolize sporty elegance, sophistication and progressive status.
The sedan registers a powerful presence — whether in the 5.17-meter standard version or the A8 L, which has a 13 cm longer wheelbase.
The Audi brand is renowned for sports appeal, lightweight construction and quattro permanent all-wheel drive — and the design of the new A8 L conveys these values.
The balanced proportions emphasize all four wheels in equal measure. Muscular shapes above the wheel arches give visual expression to the quattro drive. Viewed side-on, the upright front end, combined with the gently inclined rear, creates visual tension.
The flagship model proclaims its identity both day and night, drawing on both the HD Matrix LED headlights with Audi laser lighting, and the LED light strip combined with OLED technology rear lights. These produce light animations as the driver approaches and leaves the car.
The A8 L can also engage in intelligent conversation. The driver can activate an array of functions in the automobile using a new, natural form of voice control.
The A8 L is the first production automobile to have been developed specially for highly automated driving.