- The make-up brand will be available in the Kingdom this month
- Fenty Beauty was named 2017’s best innovation by Time
Jeddah: Rihanna’s make-up brand is coming to Saudi Arabia this April.
According to the singer’s official Twitter account, Fenty Beauty, named 2017’s best innovation by Time, is coming to the Kingdom on April 19.
The superstar launched Fenty Beauty last Sept. 8 with a promise to make all women feel included; she succeeded by releasing 40 different shades of the Pro Filt’R foundation, dazzling women of all skin tones. By Sept. 17, the brand had hit Middle Eastern markets in Bahrain, Kuwait and the UAE.
The announcement coincides with the star’s launch of the luminizer, Body Lava, which she earlier mentioned has already sold out on her Instagram account.
A Saudi female, Hind or @Pwrfulgurl, responded to the tweet with, “I hope she has a concert here soon!”
Other fans also greeted the news with avid enthusiasm.
Shams AlHarbi @ITAENG, said: “I’m so happy, wish you the best,” and @eti1_ tweeted: “Is this for real or should I get my eyes checked?”
@3lmadina couldn’t believe the news: “Rihanna, is that an #April_Fools, please say no!”
Others received the news with light jabs because of the singer/actress’s relationship with her Saudi boyfriend, Hassan Jameel.
@R67nia tweeted: “She’s coming to visit her in-laws,” and @im_7ano responded with “Hassan Jameel did all the ladies a favor.”
Some tweets hope it is an indicator of a surprise visit, and that Rihanna will come to Saudi Arabia’s capital, Riyadh, for the launch.
So far there has been nothing to support or deny those rumors.