Johnson’s Baby launches new skin care range

Johnson’s Baby officially launched its first semi-therapeutic product line, Johnson’s Baby Head-To-Toe, in an interactive event held in Jeddah. The masterclass gathered mothers, media and influencers to teach them about the importance of understanding infant skin care.
Sarah Kabbani, brand manager at Johnson and Johnson, said: “We are proud to officially launch the first semi-therapeutic product line, Johnson’s Baby Head-to-Toe, in Saudi Arabia. The product range is endorsed by the Saudi Pediatric Association and has already been tested and very well received by parents internationally as well as in the region.”
A study conducted by Johnson’s Baby found that only 10 percent of mothers believed that their baby’s skin was dry, when in fact, more than 60 percent of these babies had clinical signs of dryness.
From birth, a baby’s skin needs more protection and care in relation to hygiene, bathing, cleansing agents and topical products.
Dr. Azhar Ibrahem Mahana, pediatrics specialist at Samir Abass Hospital, said: “There are several things that mothers need to keep in mind when caring for their baby’s skin. Most of the time we think of the skin of a baby as soft and smooth, but in reality their skin is 30 percent thinner than adult skin and needs extra care to prevent dryness. This is why as doctors, we encourage mothers to look for products that have the right PH level, are gentle on the skin and will lock in moisture for a longer time, especially in harsh weather conditions like in this region.”