According to the latest China-leading brand rating organization (C-NPS), Huawei has overtaken all its competitors for the first time with a score of 17.8 points, as the C-NPS Customers Most Recommended Brand in China’s Mobile Phone Industry 2018.
This makes it the first ever local mobile phone brand to take the first place on this list. The C-NPS offers independent, scientifically sound and latest survey results to reflect consumers’ voices and willingness to recommend products or services.
Locally in Saudi Arabia, and since its beginning in the market, Huawei said it has maintained its values of serving its customers, as their demands are the main driver of Huawei’s growth. Huawei’s smartphones have a market share of 21.9 percent in Saudi Arabia, according to the latest reports from GFK at the end of December 2017.
As for Huawei tablets, it ranks first in Saudi Arabia. One out of every four tablets sold in Saudi Arabia is a Huawei tablet device, according to some research studies.
“We have built our success upon taking quality as the top priority and making continuous investment in innovation, which is also the primary reason why Huawei is increasingly accepted by consumers,” said Pablo Ning, president of Huawei Consumer Business Group Saudi Arabia. He added: “Going forward, we will stay true to our business philosophy that ‘Huawei consumer business competitiveness starts from and ends at consumers’ and keep innovating in a future-oriented manner, thereby bringing global consumers radically improved user experiences and taking the lead in disrupting the industry.”
Moreover, Huawei’s brand love and reputation as a company has been growing from strength to strength in Saudi Arabia, proven by the latest YouGov Brand Index Rankings. Huawei secured top 10 ranking in Saudi Arabia Top Index Improvers list, with a significant improvement of 19.5 percent in its index scoring.
Huawei committed to investing in innovation and quality
Huawei committed to investing in innovation and quality
