Abdul Latif Jameel Motors launches Toyota Yaris 2018

The launch event was held at the Park Hyatt Jeddah, with Takatomo Suzuki, chief engineer of the new Yaris, and a number of senior officials in attendance.

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, has introduced the new Toyota Yaris 2018 in the Kingdom. The launch event was held at the Park Hyatt Jeddah, with Takatomo Suzuki, chief engineer of the new Yaris, and a number of senior officials from Abdul Latif Jameel Motors in attendance. Also on hand were a number of the company’s business partners and a crowd of media representatives.
Mazen Jameel, chief marketing officer at Abdul Latif Jameel Motors, said the new model sports a range of unique features making an appearance for the very first time on a Yaris. Already one of the Kingdom’s most popular models, the improvements in the Yaris 2018 will only serve to further cement its popularity, he said.
“The Toyota Yaris 2018 is proof of Toyota’s commitment to listening to its guests and meeting their needs and desires. The new car features a sporty, contemporary look that appeals to drivers of both genders looking for a practical, highly reliable vehicle that reflects their outgoing and ambitious personalities,” Jameel said.
The company said the Yaris 2018 sets new benchmarks for compact sedans in terms of driving experience, design and the signature quality and endurance that Toyota is known for. The new model demonstrates remarkable attention to detail in its design and engineering, reflected in a flashy exterior, first-in-class interior design and state-of-the-art passenger cabin. The overall length has been increased by 15 mm to 4,425 mm, and the overall width of the vehicle has grown by 30 mm to 1,730 mm.
A cutting edge design defines the exterior of the new Yaris, with its dynamic angles and sharp headlights with integrated clearance lamps. The front of the new Yaris has been updated with a horizontal grille for a wider yet more aerodynamic appearance. LED daytime running lamps have also been integrated into the shape of the grille for a sleek appearance. Slimmer combination taillights adorn the rear of the car lending the rear-end a unique profile. The addition of the newly introduced Shark Fin antenna adds to the car’s aerodynamic profile.
The new Yaris comes in eight exterior colors, including the newly developed Red M.M., and Dark Blue M.M.