Nike’s Pro Hijab among the winners of ‘2017 Design of the Year’

The Nike Pro Hijab was the winner of 2017 Design of the Year fashion category. (Nike)

DUBAI: The Nike Pro Hijab was among London Design Museum’s 2017 Design of the Year winners, Fashion website Fashion United reported.
The Pro Hijab won the fashion category for design, as judges felt it “could change the face of sport for Muslim women.”
The stretchy, high-performance hijab was designed by Rachel Henry, Baron Brandt, Megan Saalfeld and Brogan Terrell and launched two days before international woman’s day.
At the time of launch, Nike said: “By providing Muslim athletes with the most groundbreaking products, like the Nike Pro Hijab, Nike aims to serve today’s pioneers as well as inspire even more women and girls in the region who still face barriers and limited access to sport.”
The sports veil was inspired by Runner Sarah Attar’s win for Saudi Arabia at the 2012 London Olympics.
Commenting on the Nike Pro Hijab, judge Amanda Levete, founder and principal of AL_A, said: “The first time I saw this project it stopped me in my tracks. It is a piece of design that tackles an important issue in a simple and elegant way. Perfectly delivered with inclusion at its core.”
Other nominees for the fashion category were Levi’s Commuter Trucker Jacket, Ecoalf that creates sustainable fashion, Kanye West’s Life of Pablo pop-up store, Aitor Throup’s New Object research, and the Pussyhat project.