DUBAI: L’Oreal Paris’ new hair campaign, featuring hijab-wearing model Amena Khan, has set the Internet alight.
In the promo video, the British beauty blogger wears a pink outfit with matching headscarf.
“Whether or not your hair is on display doesn’t affect how much you care about it,” Khan says in the ad.
As the first woman wearing a headscarf to feature in a major mainstream hair campaign, Khan called the collaboration “game changing.”
“How many brands are doing things like this? Not many,” Khan told the UK edition of “Vogue UK” on Sunday.
The business woman , social-media star and mother also pointed out that even though she doesn’t show her hair in public, she spends most of her time at home or with family without a headscarf. She explained that hair care is important, whether it is seen or not.
“You have to wonder – why is it presumed that women who don’t show their hair don’t look after it? Hair is a big part of self-care,” she said.
The new ad for L’Oreal’s hair-care product line, Elvive, features a diverse cast of women and men with different hairstyles.
The French cosmetics company joins brands including Nike and CoverGirl, who have also featured Muslim women in their ad campaigns.
