OSN partners with leading Arabic children’s edutainment platform, Lamsa

OSN, the region’s leading entertainment network, has partnered with the Middle East and North Africa’s award-winning Arabic children’s edutainment provider, Lamsa, for an easy-to-use, child-friendly mobile app.
“The collaboration represents a mutual value-driven initiative that amplifies OSN and Lamsa’s focus on delivering engaging, culturally relevant and interactive content experiences for families across the region,” a press release said.
As part of the strategic partnership, OSN will facilitate a one-year free subscription to the app on selected subscription packages, guaranteeing access to all-new programs, while assuring unrivalled value for children and families.
With more than 10 million users across the region, the app is ranked at No.1 in the “Kids” and “Family” categories on iTunes and the Play Store, offering hundreds of interactive edutainment options for children across the region.
Neil Martin, chief commercial officer, OSN, said: “Our customer is at the very heart of every OSN partnership with the objective of delivering the utmost convenience and value-added digital experiences for families across the region. Now, through OSN’s partnership with Lamsa, digital natives with Arabic as their mother tongue will be able to engage in valuable edutainment using the easy-to-navigate mobile app, bringing about what we believe to be a great opportunity to engage our younger audience and families in a meaningful and valuable manner.”
Badr Ward, chief executive officer and founder of Lamsa, said: “Our partnership with OSN will take Lamsa to new heights, exposing our leading Arabic content to even more unique users and creating new stories and learning experiences for all the children we touch with Lamsa.”

Our partnership with OSN is in line with our vison of ‘Empowering generations, one child at a time’.”
Lamsa recently won the Etisalat Digital Book of the Year award, as well as Google’s children’s app of the year 2017.
Lamsa which means “touch” in Arabic, is based on the concept that children have a world of imagination, learning and creativity at the tap of a finger.