El-Ajou Group Trading Company has signed a strategic partnership agreement with Ricoh International, which offers advanced printing solutions. The company aims to enhance its role in offering state-of-the-art printing technologies, MPS printing services, and the highest quality audio and video solutions for its public and private customers all over the Kingdom.
The agreement was signed by El-Ajou Group Trading Company at the Movenpick Hotel in Riyadh, in the presence of the CEO and Vice Chairman of El-Ajou Group, Maher Abdul Ghani El-Ajou; David Mills, CEO of Ricoh Europe; Henning Rudbech, CEO of Ricoh Emerging Markets; Hussein Shehab, CEO of Ricoh Middle East; a number of officials from both parties, businessmen, interested figures in the printing sector, and members of the media.
El-Ajou said: “The signing of such a strategic partnership supports our company’s ambitious plans aimed to serve the Saudi market and to keep abreast of the tremendous development witnessed by our Kingdom under the leadership of the Custodian of the Two Holy Mosques King Salman and Crown Prince Mohammed bin Salman ... and Vision 2030, which is seen as our vision and our path toward boosting the development of our beloved homeland.”
El-Ajou said the partnership aims to continue the success and progress that the El-Ajou Group has achieved over 55 years of experience in the Saudi market. “The agreement is made to meet our customers’ increasing aspirations to obtain the best of the modern products in the field of printing services and after-sales services. This comes in consideration that the Saudi market is witnessing a remarkable growth in the printing sector where the size of the market is estimated at $2.3 billion per annum,” he added.
Shehab, CEO of Ricoh Middle East, said: “This agreement comes as recognition of the importance of El-Ajou Group Trading Company and its keenness to provide the latest printing tools to all customers around the Kingdom. The agreement is considered as part of Ricoh’s strategy to expand in the Saudi market, the largest market in the Middle East where a high demand of extra innovative printing solutions is found. Ricoh is keen to deliver the latest technology in the field.”
A selection of Ricoh’s new printers were displayed at the signing ceremony.
El-Ajou Group partners with Ricoh International
El-Ajou Group partners with Ricoh International
