Third Fossil store opens doors in Kingdom

Fossil has opened its third store in the Kingdom at Red Sea Mall in Jeddah. The vintage-inspired American lifestyle brand is the sixth Fossil branch opened by Alyasra Fashion in the region in prime locations, including two malls in Saudi Arabia, two in Kuwait and one in the UAE.
The award-winning brand is known for creating trendy vintage styles that translate into timeless key pieces. The latest shopping destination boasts distinctive signature product offerings. The company said Red Sea Mall was selected to house the new store as the mall is considered one of the largest shopping destinations in Jeddah.
The store showcases the vintage fall 2017 collection, offering a range of the latest Fossil styles including watches, leather goods, chic eyewear and jewelry for men and women. Customers will also be able to enjoy the latest in smartwatch technology with Fossil’s Q watch collection. The hybrid Q collection selection for men and women is being driven by a global campaign for the rest of 2017, featuring endorsements from many celebrities including Hollywood actress Kristen Bell.
Asil Attar, chief executive officer at Alyasra Fashion, said: “We are excited to announce our latest Fossil store opening in Saudi Arabia. The opening of yet another Fossil store in the region reflects Alyasra Fashion’s ongoing commitment toward expansion and diversification. Along with the unwavering support of our partners from Fossil group, we are confident that Fossil’s potential will continue to grow in the region. Customers will love the dynamic new store.”
Anwarul Haque, general manager at Alyasra Fashion in Saudi Arabia, said: “We are thrilled to be celebrating expansion in Saudi Arabia and the region with our latest Fossil store opening in Red Sea Mall. We are proud to be part of such an exciting and key market. Our Fossil store is the latest in our commitment and mission to enable Saudi customers to feel fashionable, by providing them with the trendiest in product offerings at great value and outstanding store experiences.”