TOUS Medallions launches fall/winter collection

TOUS, a leading Spanish jewelry and accessories brand, held a special preview launch of its fall/winter 2017 collection of medallions at its newest branch at the Boulevard Center in Jeddah. TOUS showcased its latest collaboration with Saudi fashion designer Heba Mojaddidi, who has been chosen as a “Friend of TOUS KSA.”
The event was attended by some of the city’s top influencers as well as VIP customers, clients and local media representatives who caught the first glimpse of the new collection.
The new luxury store takes the number of Tous stores in Saudi Arabia to 16.
The brand’s Tous Medallions fall/winter line comprises the following collections:
— Hold: Creativity and willingness to mix and match are the only requirements for flaunting TOUS medallions and using them to tell one’s own story through jewelry. The Hold collection achieves this through its necklaces, earrings and bracelets that are perfect for combining with the different pendants made by the brand.
Rubric: The collection is inspired by the technique of engraving. Engraving has always been used to personalize medallions with initials. Rubric is born from the use of this technique. In this collection, one can see the outlines of the bear as well as the initial of the brand, the letter “T.”
Camme: This includes pieces sculpted in bas-relief on a single gemstone, mounted on silver and vermeil silver.