BMW has unveiled its X2 compact SUV model hoping that it will appeal to a young generation of buyers seeking dynamic drives when it is launched in the markets in March. The company describes the X2 as a lifestyle crossover and says it appeals primarily to urban groups of active young and young-at-heart individuals.
The X2 will compete in a booming segment of compact SUVs. In a departure from the usual design of the brand’s identity, the X2 has BMW’s signature kidney grille turned upside down for the first time. The carmaker says that it gives the vehicle a wider, more distinctive and sportier appearance.
Inside, customers can opt for a larger 8.8-inch freestanding navigational control that also has a touchscreen instead of the 6.5-inch screen, as well as a full-color head-up display. BMW will also offer its “Connected Plus” online services, which allows drivers to share their current location and time of arrival with friends, family or their offices.
Among the other highlight features enabling connectivity anytime, anywhere, is the optional WiFi hotspot preparation, which equips the X2 to host a built-in WiFi hotspot with high speeds, and the optional telephony with wireless charging for compatible smartphones. Apple CarPlay, meanwhile, enables easy, wireless in-car use of selected iPhone functions.
The X2 will have its public debut at the Detroit Auto Show in January 2018.
Urban, young and active? BMW X2 wants you
Urban, young and active? BMW X2 wants you
