TCL Communication has officially unveiled its newest BlackBerry smartphone with the launch of BlackBerry Motion.
The company claims its new product is “an all-touch smartphone designed to empower the most challenging, on-the-go lifestyle.” BlackBerry Motion launched in select global markets last month.
The product is the first BlackBerry smartphone to offer IP67 water and dust resistance, a new anti-scratch display technology, and the largest battery ever in a BlackBerry. BlackBerry Motion is priced at SR1,699 ($453) in Saudi Arabia and 1,699 dirhams ($462) in the UAE.
“The launch of BlackBerry Motion allows us to further diversify our product offering, delivering new experiences while remaining steadfast with the privacy, reliability and productivity that have made BlackBerry so iconic over the years,” said Alain Lejeune, global general manager for BlackBerry Mobile.
“While the initial launch of our newest BlackBerry smartphone will be limited, this is an exciting addition to our growing BlackBerry smartphone portfolio, setting a strong foundation for further portfolio and market growth in the years to come.”
“Once again TCL Communication has delivered on their promise, to produce a true BlackBerry device that will meet and exceed expectations,” said Alex Thurber, SVP and GM of Mobility Solutions, BlackBerry. “We’re confident that customers, who are becoming increasingly aware of the importance of security and productivity on their smartphones, are going to enjoy the new BlackBerry Motion.”
The phone features a 5.5-inch full-HD premium anti-scratch display, a hardened aluminum frame and soft-grip textured back to provide greater durability and protection for real life everyday use.
New to this latest BlackBerry smartphone is a personal Locker. With Locker, customers can store documents and photos to an internal storage area that requires the device owner’s PIN code or fingerprint to access. Locker mode allows customers to capture images and directly save those photos to the internal storage area, so they are not automatically saved to a cloud.
The BlackBerry Motion will be the first BlackBerry dual SIM device to launch in the Middle East.
The product is being distributed by Axiom Telecom in the Middle East, and also available from Etisalat.
BlackBerry Motion launches in Middle East
BlackBerry Motion launches in Middle East
