DUBAI: Indian actress and leading fashion icon Kareena Kapoor will attend a leading regional beauty event in Dubai in May for the Middle East launch of a line of beauty products.
This will be the first time Kapoor, one of Bollywood’s best known and highest-paid stars, will visit the Beautyworld Middle East 2017, in the UAE.
Born to a family that has been part of the Bollywood story since its inception, Kapoor made her debut in 2000 and since then has built up a reputation as one of the Hindi movie industry’s most talented and accomplished actresses, with a vast repertoire of roles. Aside from her film career, Kapoor has also been one of the most widely followed A-list celebrities in Mumbai’s glamor set and has a multitude of followers on social media.
Beautyworld Middle East 2017 is a leading international trade fair for the beauty industry serving the wider region. It will run at the Dubai International Convention and Exhibition Center from May 14 to 16.
A surge in spending on beauty and personal care in the region is spurring huge interest in the Middle East from a majority of the top beauty and wellness brands, who are flocking to the region to establish a credible presence here.
According to analysts Euromonitor International, the beauty and personal care market in the GCC is set to reach a total value of $13.6 billion in 2020, up from $8.5 billion in 2015. Saudi Arabia and the UAE are set to provide the maximum momentum in this growth surge.
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