Zain Saudi Arabia selects Ericsson for digital transformation

Peter Kaliaropoulos, CEO, Zain Saudi Arabia, left, and Ali Eid, head of Ericsson Saudi Arabia, Jordan and Palestine.

Zain Saudi Arabia has selected Ericsson to transform its technology infrastructure to meet the needs of the future digital frontlines.
The end-to-end digital transformation will bring vital improvement in customer experience and equip customers with the necessary stimuli to react, be exposed and benefit from a larger array of services through a managed service by Ericsson.
The deal was signed by Peter Kaliaropoulos, CEO of Zain Saudi Arabia, and Ali Eid, head of Ericsson Saudi Arabia, Jordan and Palestine, on the sidelines of the Mobile World Congress 2017, held in Barcelona.
In the five-year deal valued around $70 million, Ericsson will be responsible for IT managed services, application development and maintenance.
The presence of Ericsson MS team alongside Zain Saudi Arabia operations team will implement a joint roadmap to achieve enhanced customer experience.
The deal is another step for Zain Saudi Arabia toward the continuation of their digital transformation journey to create a smarter technology management infrastructure that will synergize consumer behavior with top-notch customer service fronts.
“Providing a state-of-the-art customer experience is an essential part of our transformation plan,” said Kaliaropoulos. “This agreement represents a new step in our strategy to turn Zain Saudi Arabia into a true digital frontrunner. We are implementing a transformational strategy and investing in the latest technology to improve customer experience, hence responding to our customers’ digital needs. It will help us centralize and streamline our business, creating lean and agile operations that will also result in cost efficiencies.”
Sultan Abdulaziz AlDeghaither, chief technology officer, Zain Saudi Arabia, said: “The new Digital Stack will help us have a 360-degree view of customers, which will allow us to improve our customer experience, by conveying all their digital needs. Zain’s ongoing association with Ericsson ensures our solid growth in this dynamic market. We have become the frontrunners in the ICT field.”
Ali Eid said: “We have a history of collaboration with Zain Group across various markets at different maturity phases. Being part of their business in Saudi Arabia, we are glad to join forces with Zain Saudi Arabia in this digital transformation journey to provide them with an agile and future-proof technology to go digital.”