Fine awarded ISEGA certificate for safety

Ahmed Zain, head of sales and marketing at Fine Saudi Arabia, left, and Nashat Nafouri, executive officer and chairman of the Healthcare Group in the Saudi Quality Council Board.

Safety is the most important element with regard to our food. Consumers should always be assured that the food they are eating is totally safe. As a result, safety rules are needed for all kinds of materials in direct contact with food, such as packaging, paper towels, kitchen utensils and food containers.
Consumers look to authority figures to help them decipher the various choices and arrive at the right option for their families. Often, these authority figures are professional associations and testing institutes, whose sole purpose is certifying the compliance of these products with safe standards and regulations.
The prestigious German institute ISEGA, in a bid to help consumers decipher what is the best option for their families, has done extensive testing and analysis on different materials that have direct contact with food.
Fine Hygienic Holding is the first paper towel product in Saudi Arabia and the Middle East to get accredited by ISEGA for being a safe product when in direct contact with food.
This new achievement is considered a guarantee for the high quality of Saudi industries. In order to obtain this certificate, the product must pass ISEGA’s testing processes in chemical, physical and microbiological fields.
Ahmed Zain, head of sales and marketing at Fine Saudi Arabia, said: “Obtaining ISEGA’s certificate is one of the most important achievements that the group has earned, and it defines our quantum leap in the industry. The Saudi R&D team has made great efforts in improving and developing Fine’s products to drive the market. With this achievement, we reconfirm our leadership in this sector and our capabilities to set the global standards in the Saudi and regional markets.”
Obtaining ISEGA’s certificate mirrors the group’s aim of achieving the highest levels of quality to provide its consumers with hygiene products at affordable prices.