Emirates Motor Company (EMC) to provide 70 vehicles for Abu Dhabi Tour

The E43 AMG will be on display near the event.

Spectators watching the Abu Dhabi Tour may be distracted by the eye-catching support vehicles as Al Fahim Group’s flagship company Emirates Motor Company (EMC) has announced it will be sponsoring the world-class cycling event.
The Mercedes-Benz distributor will be providing 70 vehicles from its exclusive range to the event, the majority of which will be used as support vehicles during the four-day race.
The Abu Dhabi Tour completes an impressive hat-trick of sporting sponsorships in the capital for EMC following the Mubadala Tennis Championship and the HSBC Championship, in December and January, respectively.
Along with providing cars, EMC will be celebrating the sponsorship by setting up a stand at the fanzone at Nation Towers where the stunning E43 AMG will be on display. It will also be running a competition on its social media pages offering cycling fans a once in a lifetime opportunity to meet Mark Cavendish where they will be able to ask him all their burning questions.
The Abu Dhabi Tour, scheduled for next Thursday through Sunday organised by the Abu Dhabi Sports Council in collaboration with RCS Sport, gained World Tour status in 2016 and is the only Middle Eastern race on the 2017 UCI World Tour calendar.
Emirates Motor Company (EMC), is the authorised Mercedes-Benz distributor in Abu Dhabi and flagship company of Al Fahim Group. 2017 will be the third year in a row it has sponsored the race.
Frank Bernthaler, CEO of Al Fahim Automotive, said: “We are absolutely thrilled to be sponsoring the Abu Dhabi Tour event again and look forward to seeing our Mercedes-Benz vehicles taking center stage alongside the best riders in the world.
“The way this event has grown in recent years has been hugely impressive and it certainly deserves its World Tour Status. We are proud to have been part of that journey and look forward to our successful partnership continuing in future.”
Al Fahim Group is an Abu Dhabi based family-run business. It believes that supporting global events that help put the city and country on the map is a key factor to the sustainability of the UAE and continued improvement of the standard of living for everyone living in it.
Ramez Youssef, head of Marketing and Communications at Al Fahim Group said: “EMC is committed to working alongside our partner, the Abu Dhabi Sports Council, to improve the lives of the community at large.
“Sponsoring global events such as the Abu Dhabi Tour is one important pillar to that commitment, but we also work on smaller grassroots community events to help promote healthy lifestyles and to encourage people to improve their lives.
“We hope that by supporting the professional events and the community projects we will help to connect both together and give sports lovers in Abu Dhabi something to aspire to.”