Middle East megabrand Almarai is the most positively perceived brand in Saudi Arabia, according to the 2016 annual BestBrand Rankings — released today by global market research company YouGov.
The 2016 annual BestBrand Rankings, which launched across 24 countries globally, including the UAE, Saudi Arabia and Egypt, are compiled using the Buzz score from YouGov’s daily flagship brand tracker — BrandIndex. Buzz asks residents daily if they have ‘heard anything positive or negative about a brand in the last two weeks through advertising, news or word-of-mouth.’ Respondents are interviewed on YouGov’s online panel.
Almarai has continued to win positive appeal among residents throughout 2016 holding on to the No. 1 position. The largest vertically integrated dairy producer in the Middle East ignited social media buzz in 2016 with the launch of its film on mother’s milk and its family-focused advertising. The mother’s milk video became the second most shared video on YouTube in the world in just one week and came in globally as the seventh most shared video of 2016. This also made the brand the third most popular FMCG brand on Facebook with over 45 million views.
“Saudi Arabia’s best brands for 2016 have combined technological innovation and campaigns for social responsibility to buoy public perception over the year,” said Scott Booth, head of Data Products, MENA at YouGov. “Brands that not only adopt communications meaningful to citizens of the Kingdom, but also adopt and promote behaviors and products that improve the lives of Saudis are consistently winning public appeal.”
Almarai wins KSA’s BestBrand status
