Jeddah advertising college gets global approval

JEDDAH: The Jeddah College of Advertising (JCA) has been accredited by the International Advertising Association (IAA), which ensures its graduates have globally recognized qualifications.
All the three JCA’s programs — Bachelor of Advertising Creative Design, Bachelor of Advertising Management and Bachelor of Advertising Communication — are now fully accredited by the IAA.
The students who complete degree requirements at the JCA will be conferred the IAA Diploma in Marketing Communications in addition to their degree certificate from the JCA.
Diane Slade, the IAA’s vice president of learning, said: “Each award (at the JCA) presents a well-rounded and structured course program, integrating formal theory with industry linked practice. Precisely the format of modern tertiary learning that the IAA as a professional industry organization supports. We welcome Jeddah College of Advertising as an IAA Accredited Institution.”
Munir Hasan Al-Sayed, dean of the JCA, said: “The IAA accreditation has been a coveted certification for the JCA since its inception in 2013.
The JCA strongly believes that international accreditation from the IAA will add impetus in realizing the strategic vision of the college in positioning itself as a world-class college. The JCA sees commonality of vision and aspirations with the IAA, in meeting the challenges of the regional advertising industry and to develop skilled professional talent.”
Talal Dhulaymi, a veteran of the Saudi advertising industry and currently chairman of tphDDB agency, said: “I am very happy and proud to hear that Jeddah College of Advertising has successfully obtained the IAA accreditation. This achievement is a further indication of its quality, professionalism and academic standards comparable to those on the international scene.”
Simon Chapman, managing director of Saatchi & Saatchi KSA, said: “This is a fantastic achievement by the JCA. To gain accreditation from a prestigious globally-recognized industry body such as the IAA demonstrates the world-class standards that the governing body, staff and students of the JCA have reached in such a short time.”