Advantages and drawbacks

If you’re looking for traditional yet technology-friendly marketing strategy, Instagram may be ideal for you. The platform allows you to advertise your brand by way of photographs as well.
Here are tips on how to use Instagram:
• Have a credible profile. It is highly recommended that you present a complete profile to your audience.
• Link up with other social media sites for wide coverage and interaction. Also try to interact with people who are interested in what you have to offer.
• Instagram has a very human touch. They should not feel as if they are being handled by a machine or software.
• Do not forget to use hash tags in your content. This makes it easy to encounter your content using Instagram.
• It is possible to edit video clips in Instagram. You can also make videos stable for clear viewing and visibility.
• The platform is part of Facebook, so high connectivity is a guarantee.
• Users are provided with up to 15 seconds of a single video.
• You can select your personal thumbnail.
Disadvantages of Instagram:
• Users are not provided with a looping option. This is a drawback since looping a valuable tool in video marketing.
• It is not possible to attach text along with an app.
• It is not embeddable.